• Adweek, Sunday, January 16, 2011 11:38 PM

A handful of midseason placeholders are rolling in on the heels of what may be the weakest development period in recent memory. In a year dominated by sophomore comedies like "Modern Family," the lone new show that generated any life force was AMC's "The Walking Dead."

Since the year began, marketers looking to reach younger viewers are enjoying unprecedented reach. On Jan. 11, Comedy Central's raucous "Tosh.0" scared up a net record of 3.57 million viewers, nearly 80% of whom were in the 18-49 demo. On the same night, BET attracted a staggering 7.7 million viewers with its premiere of "The Game," making it the No. 1 scripted debut in cable history.

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