Commentary
Men and women: Still different with digital video
- by Wayne Friedman , Staff Writer, January 19, 2011
Not only that but somewhat surprisingly, Mike Dodge, president and general manager of Atomic Online, in speaking at the OMMA Video event in San Francisco, says men are watching longer videos on average than women.
December 2010 comScore numbers show that men will watch videos with an average length of 4.9 minutes versus 3.6 minutes for women. This is up from 3.4 minutes for men and 2.9 minutes for women in April 2009.
"This is not what we expected," he says.
Dodge says research shows men like entertaining, funny, and more adult videos; while women will focus on beauty, cleaning, and cooking. "Women wants advice and tips," says Dodge. "But for men, the last thing you want to give to them is advice."
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
