• Fortune, Thursday, January 20, 2011 2:52 PM

Apple consumers are known for being seriously brand loyal. However, a new study from Finland-based Zokem finds that Android users take the cake in the devotional department. According to the study, a full 89% of Google's Android users plan on staying with Android in the future, while a measly 85% of iPhone users say their next phone will be an iPhone. "One key difference between the platforms which is heavily based in Android's favor is variety," writes Fortune.

"If a smartphone owner wants a bigger/smaller/ faster/ slower/ different shape phone, there are more Android devices available." It's also worth noting that every would-be Android defector said they'd choose an iPhone, only half of would-be iPhone defectors expressed an interest in a Android-supported phone. The other half said they'd like to give BlackBerry a whorl. The results of the study were based on Zokem's Global Smartphone Study 2010 report from the US, where over 1,500 smartphone users were surveyed.

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