• January 24, 2011

JetBlue Airways is launching "Go Places" on Facebook, an application that rewards customers with TrueBlue points and special discounts.

This is the first of many customer-driven promotions that JetBlue has planned for 2011 on Facebook Places, according to the New York-based airline.

To participate in "Go Places," which runs through March 11, TrueBlue members must first register at www.facebook.com/jetblue and grant permissions for the application. Customers can learn more about TrueBlue, JetBlue's customer loyalty program, and enroll for free at www.jetblue.com/trueblue.

For each check-in at an official JetBlue airport location via Facebook Places, 25 TrueBlue points will be awarded. Customers who tag a friend they are traveling with will also unlock a special badge. Furthermore, the first 100 customers to check in at Boston's Logan International, Ft. Lauderdale-Hollywood International, Long Beach, New York's John F. Kennedy International or Orlando International airport locations will receive 100 TrueBlue points.

Developed by Brand Networks,"Go Places" is the first location-based social media application to provide incremental airline reward points to customers for check-ins exclusively through Facebook Places. Users can check in with their mobile phone using the Facebook mobile application and "Go Places" will automatically deliver virtual badges and credit their TrueBlue points. There is no need to download a separate mobile application.

JetBlue claims to be  the first airline to standardize official place Pages for their terminals enabling people to check-in and share their travel plans virtually with friends. --Tanya Irwin