• by Mark Walsh , January 27, 2011

In an effort to boost its display ad business, eBay has turned to Triad Retail Media to sell and manage all on-site display advertising on its main site and eBay Motors. Under the agreement, Triad is to deliver more customized, relevant advertising on eBay that better showcase listings and improves the overall experience for buyers and sellers.

Banner advertising will be more personalized, with category-specific content embedded directly into the ad so customers can view content without clicking off the site. eBay will also feature new cross-category "content centers"--sponsored landing pages to highlight seasonally relevant and interactive content--and encourage buying via integrated merchandising with eBay listings. Until now, the e-commerce giant has relied mainly on third-party ad networks to serve ads on its marketplaces pages. Read more here.