Given the title of Anne Hunter's summit presentation, "Women And The Social Web," it's not surprised that most of the attendees here got it right.
"Women are by far more engaged than men on
the Web," said Hunter, who is vice president-advertising effectiveness products at comScore.
That's actually kind of surprising she said, noting that men actually dominate women worldwide as
Internet users: 54.3% vs. 45.7%. But women make up for coverage by using the Web much more than men do, in all its forms, including social media.
Interesting. And enlightening. And actually,
the presentation goes a long way toward explaining something Eloqua's Joe Chernov presented a little while ago. Remember that search that Chernov did for the "perfect" man and women. The one that
yielded Brad Pitt and Angelina Jolie at the top of Google's keyword charts? Well, Chernov flippantly pointed out that the keyword "perfect" yields a third lower results for women than it does for men.
So why then, you ask, would women rank lower than men, if women are more engaged online than men are? Well, what do you think those women are searching for? Yup, the perfect man.
And it
may be because they are more engaged. Or it may be that they simply want to get engaged.