P&G has launched a grass roots oral health road show for Crest and Oral-B called "4X Cleaner Crusade." The Crusade tells Americans to go to the dentist, use Crest and Oral-B Pro-Health
products and eating a balanced diet.
The brands will visit what P&G says are the two worst-teeth cities in America, St. Louis and Philadelphia, based on a report in Men's
Health magazine. The events include a digital plaque-imaging system so people can see the horrible truth.
A dental professional will also be available to answer questions and offer
free dental advice to participants.