• Gigaom, Thursday, February 10, 2011 2:48 PM

Matthew Ingram does an excellent job of analyzing why no traditional news organization has been able to do what the Huffington Post has done on the Web: "in less than six years, they built a media operation that is second only to the New York Times in terms of traffic, and almost as valuable."

He contends that newspapers "have too much to lose" to embrace the Web whole-heartedly, "because [they] sees the web (consciously or subconsciously) as a threat."

OK, maybe that's not a new argument, but Ingram does a particularly well-reasoned version of it, along with a comprehensive history of how the HuffPo model grew.

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