"The most important outcome of this week's emerging tussle between Apple and Google is that we are about to have an intense and financially difficult conversation about what a fair price is for
delivering customers to developers, publishers, and producers," writes Forrester analyst James McQuivey in a well-reasoned post in Paid Content.
He argues that the ultimate platform fee will
probably be below 10% -- but not until after 2012, when there are enough competitive products on the market.
In the meantime, he sees Google's announcement of a rate of 10% to Apple's 30% as
providing "frazzled content companies with some hope that they can someday return their focus to generating the best content. That's why they'll sign up for One Pass, even if they dislike Google as
much as they now distrust Apple."
Read the whole story at Paid Content »