WPP Pulls Out The Stops For Ford...

It's going to be "Inside the Chocolate Factory" rather than "Inside the Actors Studio" but the format is similar. WPP chief Sir Martin, Ford marketing chief Jim Farley and a Ford moderator will hold forth shortly in an interview format about the new global campaign for the Focus car. I can't say anything about the campaign until 11am eastern, though I have the press release sitting here next to me. But suffice to say it's going to be a massive campaign in which WPP's Team Detroit and a passel of other WPP shops are involved.
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