It's going to be "Inside the Chocolate Factory" rather than "Inside the Actors Studio" but the format is similar. WPP chief Sir Martin, Ford marketing chief Jim Farley and a Ford moderator will hold
forth shortly in an interview format about the new global campaign for the Focus car. I can't say anything about the campaign until 11am eastern, though I have the press release sitting here next to
me. But suffice to say it's going to be a massive campaign in which WPP's Team Detroit and a passel of other WPP shops are involved.
