New Focus All About Tech, Global Message

Jim Farley, global marketing lead at Ford: We used to have different Focus cars around the word now we have one. it will be built in five locations. it's the same car. luxury makers have this opportunity. the biggest enabler was our bet that traditional small car buyers would embrace tech. it's a wifi hotspot can park itself. blind spot monitor. sync. launching sync in Europe with this car. Technology had to be one central message.
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