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IPad IAds: Is It Mobile?

  • ClickZ, Friday, February 25, 2011 10:45 AM
It has been less than a year since iPad went on sale, and it has bested Apple's laptop business, selling 15 million units in the past year -- 7.33 million of them during this quarter.

The interactive marketing business is trying to classify just what kind of platform iPad represents and whether its advertising will work. Since there's nothing to compare iAd to, researchers have taken to reaching for "mobile" as a catchall.

Publisher Condé Nast says that's not right, even though iAd is a mobile platform. The first iPad iAd launched in December.

Read the whole story at ClickZ »

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