Ivi TV, a provocative experiment in online TV, was slapped with a preliminary injunction by a federal district judge in New York and forced to cease streaming most of its TV station lineup less than a
year after it launched, reports Mediaweek
. The ruling suggests a final decision in favor of the plaintiffs, network station owners, including ABC, NBCU and CBS, and program rights holders like
Major League Baseball. Ivi TV's founder calls it "a virtual cable company, which charges $4.99 monthly for access via a video player downloaded from its Web site. Of the 70 channels offered, about 60
are the major network TV stations.