Causing concern for Foursquare and other LBS service providers, Facebook users can now check in to Facebook Events that they're currently attending through the touch.facebook.com site -- and soon
through the Facebook for iPhone app. "When users are in geographic proximity to the address of an Event during its run-time, they'll see a 'Check In' button that publishes a news feed story to their
friends stating "[Name] is at [Event],'" writes
Inside Facebook. As such, users will no longer have to create a new Places page
or add the name of an Event to a checkin's description when they want to tell friends they're at a specific event. "By allowing Places checkins to Events, Facebook may be able to cross-promote the two
features, inspiring users to RSVP and check in more often." The new feature will also draw attention to Events that are in progress, and give Event promoters another way to gauge the success of their
ways.
