How can Glenn Beck, whose contract with the Fox News Channel will expire in December, expand his brand independently? The
New York Times' Brian Stelter analyzes Beck's options -- from
developing his own cable channel, a choice which sources says he's exploring -- to expanding his Web presence. Or there could be a hybrid of the two approaches.
"Were Mr. Beck to set off on
his own, it would be a landmark moment for the media industry, reflecting a shift in the balance of power between media institutions and the personal brands of people they employ," writes Stelter .
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