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Glenn Beck, The Brand?

How can Glenn Beck, whose contract with the Fox News Channel will expire in December, expand his brand independently? The New York Times' Brian Stelter analyzes Beck's options -- from developing his own cable channel, a choice which sources says he's exploring -- to expanding his Web presence. Or there could be a hybrid of the two approaches.

"Were Mr. Beck to set off on his own, it would be a landmark moment for the media industry, reflecting a shift in the balance of power between media institutions and the personal brands of people they employ," writes Stelter .

Read the whole story at New York Times »

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