Toys"R"Us Taps Former Mattel Chief

  • April 4, 2011
Toys"R"Us says it has hired Neil Friedman as its new president. Friedman most recently served as president of Mattel Brands. Toys"R"Us, based in Wayne, N.J., says he will oversee marketing, merchandising, store operations, and product development for its 866 stores and online business in the U.S., reporting to CEO Gerald L. Storch.
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