- PPC Hero, Monday, April 18, 2011 12:27 PM
Jessica Rooney explains how search queries tell a company about its site visitors. Rooney calls them WTQs -- "What The Query?!" She tells us her favorite types are those that make no sense alone or
when compared to the connected ad group. Rooney gives us the top five that are not connected to any ad group, as well as the top seven strangest search queries. The No. 1 strangest query: "argeneau
vampire family tree how to contact by phone emergency."
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