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Networks Court Tweeters With On-Screen Hashtags

Cable and broadcast networks have begun adding Twitter hashtags to the bottom of the TV screen as a way to get viewers to tweet about the show when it's on-air, promoting watching at that time rather than later on DVRs or on-demand.

Comedy Central pioneered the hasthtag trend, but Fox has become a part of it as well.

Read the whole story at TV Guide »

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