Bruce Neve is joining Starcom MediaVest Group as CEO, SMG Canada. Based in Toronto, Neve will oversee market development and drive growth for SMG, including its Starcom and MediaVest brands. To
service SMG Canada's expanding roster of clients, Neve will be responsible for further strengthening the strategic product of the company, while also diversifying media offerings and expanding Liquid
Thread, SMG's global content practice. Neve joins SMG from MEC Canada, where he was president.