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Are Tablets Cable's Savior?

  • GigaOm, Friday, April 29, 2011 12:37 PM
Perhaps more than any industry, cable subscribers seem to adapting well to the rise of tablets. So suggests GigaOm, and it's got the data to back it up. During its earnings call this week, Time Warner Cable said its iPad app was downloaded 360,000 times during its first month of availability. Cablevision recently said it saw 50,000 downloads in the first five days of app availability, and when contacted by GigaOm, Comcast said its Xfinity TV app has already been downloaded over 1.5 million times since its launch in November.

"It's worth considering that the iPad is a significant variable that's been introduced only recently, and if these download numbers are any indication, it definitely seems to be a hit among cable subscribers," GigaOm writes. What's more, while admitting it's too early to credit Time Warner's iPad app with preventing "subscriber bleed," GigOm also note that the cable company lost just 65,000 subscribers this past quarter -- compared to the 155,000 subscribers it lost during the previous quarter.

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