# The Physics Of Startups: A Lesson From Cambridge

This week, I'm writing from the Springboard program, a venture accelerator based at Cambridge University. Ten startups, 13 weeks, 100 mentors, one giant pitch night. Intense.

On the first day, we had a couple of founders come in to share stories with us. "Don't worry about someone stealing your idea," one said. "They're either lazy, in which case they'll never do anything about it, or they're not lazy, in which case they're doing their own idea." For me, though, there's another reason why nobody will steal your idea. It's the reason why it is so hard to get a startup off the ground, and why founders get less sleep than parents with octuplet newborns.

It is Colbin's Theory of Reverse Startup Relativity, and it's a question of physics.

Einstein's original theory says that matter is energy and energy is matter, and that we can convert the one to the other: energy on one side of the equation, mass on the other.

Consider the multiplier, though. You have to multiply a given bit of matter by the speed of light squared to figure out how much energy it would generate. That's a big number. In practical terms, this theory explains why the energy released from splitting an atom can level a city.

Nuclear weapons demonstrate how the theory works in one direction: from matter to energy. In a startup, though, you're going the other way around. You're taking an idea and trying to magic it up into something real. You are using your mind and your voice and your vision and your charm and all your powers of persuasion to get people to see this thing that is not yet real, to believe in it as if it were real, and to invest their own time, money and passion to make it become real.

A single atom creates a nuclear bomb, and that's how it works in reverse: you have to pour a practically inconceivable amount of energy into an idea to turn it into something tangible. You have to live it and breathe it. You have to be willing to tell your story a hundred times a day, every day, for years, without losing a micron of passion, and you have to have a whole team of people around you who are doing the same. You have to multiply your idea times the speed of light squared in order to turn it into an actual company.

This is why people invest in teams, because it is virtually impossible for a single person to generate enough energy to make the intangible tangible. It also explains why so many people come back to the startup world again and again: because that feeling of creating something solid from something ephemeral, of having a thought and then seeing it manifest, is completely and utterly addictive. It strikes at the core of our creative impulse, and it feels gooood.

If you are in a startup and it seems hard, that's because it is. It is hard work to turn an idea into something real. It requires your total commitment and your unwavering faith. But those things that require the greatest commitment are often the things that are the most rewarding, the things that make us feel most alive.

I'd love to hear your own startup stories in the comments and, as always, feel free to connect with me on Twitter. And may you have every success in your venture.

1. Mike Patterson from WIP, Inc., May 6, 2011 at 11:16 a.m.

Ever so true, it takes an incredible amount of energy to manifest vision to reality. I like to think of it as a personal journey as well, I logged this feeling a while ago on my blog:
http://mikepatterson.posterous.com/the-purpose-of-it-all

Nice column Kaila, look forward to more!

2. Jay Oconner from World Colours Network Inc., May 6, 2011 at 11:33 a.m.

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3. R.J. Lewis from e-Healthcare Solutions, LLC, May 6, 2011 at 3:17 p.m.

Kaila, Very interesting piece. Thanks. I agree - start-ups are addicting and the going from nothing to something or vision to reality is quite magical. It's not easy, and you have to be at least a little crazy to pursue it. But if it were easy, everyone would be doing it. (and most don't even try, and many who try, quit). Entrepreneurs are an interesting breed. Understanding where they get their motivation and drive is a fascinating field of study.