G2, a global marketing services agency, named Paul Velardi as executive director, health and wellness. He is responsible for overseeing G2 USA's portfolio of health care and pharma businesses, which
includes Boehringer Ingelheim, GlaxoSmithKline, Merck and Eli Lilly. Most recently, Velardi served as president of Euro RSCG Life 4D. There, he ran the Havas business unit that delivered CRM-based
digital strategy, products, and programs for clients.