TargetSpot Signs 3 New Partners For Streaming Audio Ads

Radio

The online radio marketplace is as busy as ever. TargetSpot announced it has signed three new broadcast and Internet radio partners for its streaming audio ad service.

Altogether, the three companies -- AccuRadio, Hubbard Radio, and Townsquare Media -- own or represent about 700 broadcast and Internet radio stations with online streaming audio. The broadcast stations are spread between large, medium and small media markets.

AccuRadio is the largest of the new partners in terms of the number of stations represented. It has more than 500 Internet radio stations running the gamut of musical genres from classical to country, R&B, hip-hop and techno. Its 500+ Internet radio stations attract about 1 million unique listeners per month.

TargetSpot will be the exclusive ad partner for AccuRadio's mobile streaming audio service and will also deliver pre-roll video advertising for AccuRadio's video content.

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Townsquare Media owns 171 radio stations in 36 media markets across the country, mostly in midsized markets, including 37 top-ranked country music stations. The company recently relaunched all its digital properties and brought a slate of new digital executives on board to oversee operations in this high-growth area.

Based in Minnesota and Wisconsin, Hubbard Radio recently expanded its network to include 17 stations previously owned by Bonneville in major markets, including Chicago, St. Louis, Cincinnati and Washington, D.C. It also owns TV stations in New York and New Mexico.

Eyal Goldwerger, CEO of TargetSpot, stated: "These key partnerships significantly augment the size and reach of the TargetSpot network, strengthening our presence in both key metro markets and in smaller DMAs. They enable us to provide our advertisers expanded targeting capabilities."

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