• Business Insider, Thursday, May 19, 2011 12:03 PM

Shopping app Shopkick will reportedly announce a partnership with The CW Network during an upfront presentation on Thursday. "Viewers will be able to earn special discounts and rewards by opening the Shopkick app during CW shows, reminded by on-screen notices," Business Insider writes.

The Shopkick app will automatically recognize commercials -- using a phone's microphone, BI assumes -- and will credit users with deals and rewards. "Sounds interesting. Now we'll see if advertisers buy in, and if Shopkick can get similar deals with more networks."

To date, Shopkick focused mainly on retail partnerships with the likes of Best Buy, Target, and Crate and Barrel. The service now has more than 1.5 million users -- 40% of whom are active monthly users, and 20% who are active weekly users, according to the company.

Read the whole story at Business Insider »