jumptap's Anderman Holy Grail Of Mobile

by Karl Greenberg , Staff Writer, June 7, 2011

There are 5 billion mobile phones world wide. In the US 100 million active mobile users. Adoption has been 11 times faster than of the internet. "We as Americans a large portion of us spend more time on mobile phones doing social networking than eating," said Todd Anderman, who left Hachette for Jumptap.

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About the Author

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at karl@mediapost.com.