- Mashable, Thursday, June 30, 2011 3:26 PM
Marketers have heard it before. Tap into SEO to manage a company's online reputation. Sarah Kessler points to an older study from Microsoft suggesting 70% of the nearly 80% of U.S. hiring managers
searching for candidates online said they rejected a candidate based on findings in search results. Kessler takes that concept and applies it to managing personal reputations. She tells us how to
minimize any potential negative impact using simple SEO techniques.
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