• by Erik Sass  @eriksass1, July 1, 2011

When it comes to crowd-sourced radio, Jelli is hoping that what happens in Vegas doesn't stay in Vegas. Jelli unveiled two new crowd-sourced radio stations serving Sin City, allowing listeners to control radio airplay through online voting. Jelli plans to roll out similar listener-controlled stations in other media markets over the next few years.

The two Vegas stations, KYLI-FM and KXLI-FM, have both been rebranded by owners LKCM Radio and Aurora Media, as Jelli 96.7 ("The New Beat of Las Vegas") and Jelli 94.5 ("100% User-Controlled Rock Radio"), respectively.

Both will feature crowd-sourced programming around the clock, with KYLI focusing on Top 40 and KXLI focusing on alternative and modern rock.

The Jelli system allows users to push a song to the top of the playlist by voting that it "rocks," or vote a song off the playlist by voting that it "sucks." If enough people vote a song down, it may even be yanked off the air in mid-tune. Jelli rewards listener engagement and loyalty by giving frequent users extra-powerful votes in the form of "Rockets" and "Bombs." Listeners in the Vegas area can vote on Jelli's dedicated Vegas site  or via the  Jelli iPhone app.

Listeners can also share songs via social media, including Twitter and Facebook, and talk with other listeners about Jelli airplay using online chat.

The Vegas stations are not the first to get the Jelli treatment.

In March 2010, Jelli joined forces with Triton to launch two syndicated versions of its crowd-sourced content platform, "Rock Jelli" and "Pop Jelli," which launched with various affiliates, including WBOS Boston, WPST Philadelphia and KXTE Las Vegas. Back in January, Clear Channel Radio's WKLS introduced Jelli to the Atlanta market on a more limited basis with "Remote Control Radio," airing weeknights from 7 p.m.-midnight.