• July 11, 2011

No, Infiniti isn't getting into the beer business, but it is launching an IPA. Actually the acronym stands for Infiniti Personal Assistant, a program both for inside and outside the vehicle offering 24-hour access, mostly via cell phone.

The Bluetooth-enabled program puts a real person at the end of for assistance on things like driving directions, guides, weather, dining suggestions and reservations, movie times and reviews, travel, emergency assistance, stock market information, product reviews, and sports stats.

The program is an add on to the Total Ownership Experience, which the company describes as an "anything, anytime, anywhere concierge service with the personal touch of talking to real people."  The Infiniti Personal Assistant program is offered at no cost for the first four years of Infiniti ownership.