• Wired.com, Tuesday, July 12, 2011 10:46 AM

"Avatar" was just the first of a long list of great 3D movies. Not. People aren't hot for 3D TVs. Panasonic's marketing director, Andrew Denham, blames Hollywood, saying if the studios could actually make good movies sales would be stronger.

"Hollywood damaged 3D by rushing so many badly converted films out in 'Avatar''s wake," Denham said at the recent Intellect Consumer Electronics 2011 show. "What we need now is the next level, the next 'Avatar.' And that's a big ask, I think."

But an April NPD Group report says prices of 3D TVs and the need to wear glasses top consumers' complaints about owning sets in the home. A June SNL Kagan report concurs, saying price, content, and the need for eyewear and issues about universal standards are hurting sales.

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