Sharpie Launches Back-To-School Campaign

  • July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaign, with print, TV, digital and cinema ads all urging kids to "Start with Sharpie." Teens can upload their drawings to the company's Web site, which promises to "Take over YouTube" with every single one of their creations on August 27. Print ads are running in Seventeen, Teen Vogue, Us Weekly; TV spots are scheduled to air on such outlets as CW, MTV, FUSE and Nickelodeon. --Sarah Mahoney

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