San Francisco-based media agency Mediasmith announced today that board member Preston Bealle is joining the company as SVP, director, New York. He has worked with a diverse array of clients, including
Hanes/L'eggs hosiery, Skippy peanut butter, Hewlett-Packard and Time Inc. Before Mediasmith, he worked at various agencies, including JWT/NY, Dancer Fitzgerald Sample and Saatchi/NY.