• August 1, 2011

Racine, Wisc. packaged goods company SC Johnson has tapped BBDO and Ogilvy & Mather as its new global advertising agencies after a review for traditional advertising, digital, CRM, shopper marketing, direct marketing and media planning and buying expertise.  

BBDO will support Pest Control and Home Storage and Ogilvy & Mather will support Home Fragrance and Home Cleaning. BBDO and Ogilvy & Mather will service the SC Johnson business from their Chicago offices.  

Said Fisk Johnson, Chairman and CEO, SC Johnson, in a statement,  "We employed a very rigorous process with very specific criteria and both agencies fit best with our specific future needs and opportunities."