Electronics giant Sony has selected Omnicom's OMD for media planning and buying duties covering most of the Asia Pacific region including China and Singapore. Ad spending on the account is estimated
at $125 million, which is huge for that region of world, an area where agencies are deploying greater resources due to forecasts of significant growth in the coming years. ZenithOptimedia recently
predicted that the region's ad expenditures would grow 6% to $123 billion this year, and grow another 8% in 2012 to $133 billion. WPP's MEC was the incumbent on the account and a finalist in the
review along with Aegis Group's Carat.
