Trying to fit in search engine optimization alongside a day job? Kevin Gibbons tells us how marketers can make it work. For starters, he writes, try fitting it in during breaks. No fooling. For those
who like to "mull over a Sudoku puzzle or crossword" puzzles with a mid-morning latte, "try swapping this for a Google Adwords conundrum." While he admits there's no shortage of shortcuts, Gibbons
provides a handful of ideas to learn and tackle SEO.
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