Integrated Online Campaign / Apparel, Fashion: Katalyst / Levi's / Levi's Curve ID Campaign


Levi's Curve id jeans use a revolutionary sizing system to fit a range of underserved curvaceous women. To prove it wasn't just another gimmick, Katalyst used YouTube gurus and video testimonials, Twitter, a Facebook "Fitting Room" and in-store events, showing millions of consumers that Levi's have a fit for every woman.

Next story loading loading..