Integrated Online Campaign / Automotive: blacQube / Mercedes-AMG / SLS AMG Roadster Launch


When Mercedes-AMG, a subsidiary of Mercedes-Benz specializing in high-performance luxury cars, announced the launch of the 571 HP Drop Top Super Sports Car, they wanted to create awareness and desire online for this special AMG vehicle. AMG hit all of the consumer touch-points, providing everything there is to know about the new roadster through photos, videos, sounds and technical data. The roadster launch was integrated into their Web site, all Facebook tabs, YouTube, Twitter and the iPhone through a virtual racing game - all with slick creative evoking the high-end feel of the brand.

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