Integrated Online Campaign / Automotive: Triad Retail Media and Benchmark Agency / eBay Motors / National Collector Car Appreciation Day

Car Appreciation

The U.S. Senate declared July 8, 2011 as National Collector Car Appreciation Day and eBay Motors took the celebration a step further by designating July as Collector Car Appreciation Month. Together with their partners, eBay Motors created an online experience that showcased video coverage of the national day, the online auction of a classic GM Futurliner on eBay Motors, sweepstakes where winners received tickets to top automotive events (including a trip to a classic car auction in Las Vegas), and video content including a three-part panel discussion featuring top experts and enthusiasts in the industry, in addition to in-depth video interviews.

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