Integrated Online Campaign / Beauty & Cosmetics: Hearst Digital Media / Clairol / "Perfect 10"

Hearst Clairol

Hearst Digital Media and Harper's Bazaar developed a comprehensive, integrated, year-long program for Clairol Perfect 10 color enhancer. Custom, beauty-centric experiences on and Facebook enabled consumers to virtually "try on" new hair color, inspired by what's on the runway. The program also featured event integration at New York Fashion Week and a makeover application tool and mobile app, embodying every aspect of a true 360 campaign.

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