Hearst Digital
Media and Harper's Bazaar developed a comprehensive, integrated, year-long program for Clairol Perfect 10 color enhancer. Custom, beauty-centric experiences on harpersbazaar.com and Facebook
enabled consumers to virtually "try on" new hair color, inspired by what's on the runway. The program also featured event integration at New York Fashion Week and a makeover application
tool and mobile app, embodying every aspect of a true 360 campaign.