Integrated Online Campaign / Beauty & Cosmetics: Martha Stewart Living Omnimedia / Pantene / I Do My Do


I Do My Do utilized the full suite of MSLO assets to bring Pantene products to life and engage their consumers with a meaningful integration. By incorporating real brides into the campaign, "I Do My Do" personalized the integration while building awareness and purchase intent through supplied media and custom-built media. The campaign engaged consumers by providing healthy hair tips and offering customizable products that had proven success and lasting results.

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