In 2010, Pepsi debuted the Pepsi
Refresh Project, a community-focused platform where you submit ideas and, if accepted, receive a monthly grant. PRP directed more than $20 million dollars to fund 1,000+ great ideas - and received 87
million votes in the process. In 2011, PRP 2.0 awarded twice as many grants - from arts to health to the environment. The site encourages users to participate in their communities, promoting an
optimistic, can-do sensibility that embraces Pepsi's spirit. The work isn't selling a beverage; it's selling a philosophy of service.