Promoting Gatorade as part of
evolving sports nutrition meant upping its digital game to its target teen audience. The multimedia creative pitted vintage athletes against today's stars, like Dwight Howard and Peyton Manning,
to showcase Gatorade's importance as a fitness fuel. The "Before, During and After" G Series also keyed up on an iPad game, driving users to gatorade.com, where questions are answered in
real time, scoring a hit with its target demo.