The campaign exceeded
expectations in a number of ways. Over 152 million impressions have been recorded with a 2.24 percent click-through rate and approximately 8-second interaction rate for rich-media banners. Before the
campaign had ended, key retailers had already placed their second order. Isobar helped adidas make the CLIMACOOL Ride its most successful launch of the year. What started out as an assignment to
produce digital work for the U.S. turned into a full-blown convergent campaign.