In the context of the financial downturn,
mint.com and parent company Intuit took it upon themselves to offer money management and budgeting tips to teachers, parents and students. The goal was to help teach the next generation financial
responsibility and related skills and best practices. By teaming up with Scholastic, mint.com was able to leverage Scholastic's expertise to make lessons that meet educational standards, reach
into classrooms, and make learning fun for kids. Indeed, in addition to the online and printed materials - including lesson plans for teachers, family activities and worksheets for parents - the two
companies launched an online interactive game for students in March 2011 as a fun way for young people to learn about money-management strategies like earning and saving money.