Los Tigres launched a
campaign using FlashFoto technology that would enable fans to upload images of themselves into the background of band photos to share with friends, post on the Web or with the free iPhone app. The
idea to connect more tightly with music lovers doubled the band's Twitter and Facebook traffic during the past four months, with more than 4,000 fan photos created on the Web site. Fans published
their photos via email, Twitter or Facebook and shared them with friends.