"A Simple Switch" was a multi-dimensional campaign using bought media to promote content sharing and position the brand as a leader in the sustainability/green space. Its objectives
were straight-forward. They wanted to drive users to the site to register for the energy efficiency challenge. They also wanted to build a community around asx's mission of green awareness. They
had less than $100,000 to get users to complete the challenge. Even with a limited budget, the campaign was a huge success, gaining over 125,000 Facebook fans.