In attempts to get
subscribers to read newsletters, Microsoft created the "MSN Preference Center Campaign" to help target users' reading preferences. MAN revitalized its user interface to create a simpler,
sleeker and more navigable site. Its creative and strategy agency, Acxiom, created a new, engaging and informative flow to help users to manage their newsletters. msn saw high open and click-through
rates: a 14.68 percent average open rate, a 19 percent average cto and a .62 percent CTO on promo ad.