Commentary

Integrated Online Campaign / Financial Services/Banking/Investments: Luckie & Company / Regions Bank / Regions auto loans

Regions

Taking out a car loan is a big financial step, especially online. So instead of ads linking to loan product pages within regions.com, Luckie created lightboxes that contained additional information about each loan product. This served to keep potential customers on the landing page to apply immediately if they had the information they needed. Banners were also used to further promote the loans. The streamlined execution provided a user-friendly pathway to the application process.

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