• by OMMA Magazine Writers , August 22, 2011

Flu shots have been given for 71 years. Now you have a choice: vaccine or spray in the nose. For kids, it's a no-brainer: They pick their nose. Parents needed to be educated in order to request FluMist from doctors. A clever, fun multimedia effort - I Pick My Nose - hit parents' and iVillage sites, while the campaign dominated YouTube for a day. Banners proclaimed: "Flu has cooties." The effort was on the nose, winning 254 million online impressions and 900,000 video views.