Hardee's went all out to
celebrate its 50th anniversary. It targeted some of its key customers both new (young dudes in their 20s who live on fast food) and old (the Boomers and seniors who grew up eating it). There's one
place where these groups meet (besides Hardees, of course): Facebook, where fans were encouraged to share pictures, videos and memories. To celebrate its birthday, the chain also offered a $50,000
giveaway on Facebook and $50 gift cards on Twitter.