For Sprint's "All Together
Now" campaign Mindshare developed activation programs on multiple platforms and channels, moving people to create change in the world through their mobile devices. These programs centered on
real-time human stories and were produced through online votes and interactions with the All Together Now message, such as the perfect wedding engagement for a hopeless romantic and giving a band its
big break at SXSW. The programs were executed with publishers such as mlb.com, Screenvision, Hearst, Time Inc and Rolling Stone, incentivizing users to influence a change to receive discounted and
free tickets.